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Online for the First Time: BT’s Annual Auction Prompts Bidding Wars
The eBay-inspired interface has taken the event from humble silence to record-setting heights.
by LISA MATTE
THANKS TO YOUR ENTHUSIASTIC SUPPORT, BUSINESS TRAVELER’S ANNUAL SILENT AUCTION IS SETTING RECORDS WITH THIS YEAR’S DEBUT OF BUSINESS TRAVELER’S FIRST EVER ONLINE AUCTION REGISTRATION AND PARTICIPATION. At last count, more than 300 people had registered to place more than 1,200 bids on the 53 items up for grabs.
Tally to date? Hold onto your hats! As of noon on Tuesday, we’d raised $63,880—all since the auction went online March 1. And there’s still a month and a half to go! The eBay-inspired bidding format has led to some interesting developments, including bidding wars for some of the more popular items. Offerings range from hotel stays in properties like The Plaza in New York and business-class tickets to Europe and Asia to less traditional fare like a 42-inch plasma display television donated by American Express Membership Rewards.
Says site designer Jonathan McEwan, “We thought it would be more fun if the Silent Auction were built on a eBay-style model, but I had no idea it would turn out like this. The site e-mails you if you’ve been outbid, so we’re seeing little bidding wars taking place, with bids coming in just minutes apart. It’s been exciting to watch the numbers climb.”
Proceeds of this year’s Silent Auction benefit The Gift of New York, which provides free access to cultural events throughout the New York area for the bereaved families of 9/11.
Bids received online are automatically entered into a random drawing for two World Traveller Plus tickets from any U.S. gateway to London, compliments of British Airways. To register visit http://www.businesstravelerusa.com/auction. And good luck!
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